Today's editorial comment is about the way search engines work against blogs. If you Google "Corey Bruno" today you'll get six hits related to me on the first page - none of which will be this blog. I know, I know, you are thinking "that's crazy whack, yo" and I agree. Here's the issue: Google counts actual usage of the word, not inclusion of the word in the stated contents of the blog as denoted by so-called META tags. Yahoo!, on the other hand, returns this very site as the number one response because their engine heavily weights the contents of META tags. I understand Google's 'do no evil' reluctance to take internet users at their word, but this severely slams bloggers who rarely self-reference and even more rarely speak in the third person. In order for Corey Bruno to increase the traffic to Corey Bruno's blog, Corey Bruno must mention Corey Bruno on Corey Bruno's blog. That's no way to live! I'm not sure what the answer is, but I think Google's BlogSearch (where a search for "Corey Bruno" brings up a time when my name was used in a post) needs to have an updated algorithm that factors in the heavy first person point of view bias in the blogosphere, and I need to reconsider my choice of search engines. For now I've trained the search window on FireFox (I know some of you are holding out...) back to Yahoo!, leaving Google to benignly search content without representing what it truly is.