Ford Motor Company and the F-150 brand sent me a lovely offer in the mail last week: test drive a FoMoCo vehicle and get a $75 Mastercard. Hunh. This morning I did just that, except the salesman picked up on the fact that I wasn't going to be buying today or this week or even this year, so he just signed my card and sent me on my way with a brochure and a "ya'll come back and see us, ya hear!" This took 20 minutes. Let's break this transaction down: Ford paid $225/hour for me to sit in an Edge and take a brochure. Seems terrible, yeah? Well, NSFMF... if it weren't for this offer I wouldn't have even done that. So, Ford 1, big bad world 0? Again, no. The kicker here is that the Edge just didn't do it for me. Much like the Freestyle I drove a couple months back, this is just a very unexciting product. It's a fine vehicle, but I find it satisfying rather than appealing, and $75 isn't going to bridge that gap.
After taking candy from a crying baby, I went to school and completed the final paperwork certificating my dropped class. It's a beautiful cold clear morning in Ann Arbor and streets are quiet at 11am, so a nice time for a walk over to LS&A. On the way back, after completing all the paperwork, I had a hot dog from a streetcart for brunch and just felt happy to be on the street on a Tuesday morning.
Tuesday, March 20, 2007