It's a day of catching up for me... reading, cleaning, whatever. On the radio I heard the first of this summer's "Pure Michigan" radio spots - genius. I commented on "Greatest Show" last fall, but they go on and on. Yeah, they are over the top. No, the fiscal problems facing the state don't allow them to be played enough. But McCann-Erickson and Tim Allen have kind of captured the essence of a place, and if you are from here then I think this resonates more deeply than perhaps an ad campaign should. Follow this link to michigan.org and give a watch or a listen. I still recommend starting with "Greatest Show," but "Simple Sunrise" is pretty compelling, too.

posted at 2:21 PM - comments