A few years back I lamented that it's rough when you have to leave a place with no time to say goodbye; this summer I'm having the same experience but with lots of time. Tonight Jenelle and I are going to Red Hawk for something of a send-off for Steve and Alicen, who depart for Minneapolis in the morning. It's amazing the myriad schedules and agendas, start dates and moving schemes that we all have, but ultimately we still just wish safe travels, happy arrivals, and a reunion at the Big House for our friends.
I'm elbow-deep in website(s) today. My great angst revolves around the 24-72 hour waiting period required before a URL becomes active; how is it possible that in the most computer-driven part of the computing world it takes overnight to set up a website?
Saturn announced this week that they are going to be putting Honda Accords and Toyota Camrys in virtually all of their showrooms so customers can cross-shop the Aura more conveniently. Chevrolet will repeat the move when the Malibu lands in the fall. I'm sure Detroit nemesis Thomas Friedman thinks this is a bad idea, but this is a marketing language that real people connect with and understand. Plus, the Aura will hold up and, if fit and finish is decent, the Malibu will change opinions about the whole brand. It's gutsy and brave; the stakes are high and somebody at GM or McCann/Erickson just raised them. Ohhhh! to have been a fly on the wall in that meeting.
Tuesday, June 12, 2007